Award-winning advertising professional with 13+ years of high-calibre experience seeks a challenging position in academic institution in the region.
Creative, innovative professional with rich experience in brand creation and management of diverse clients through effective branding, corporate and promotional campaigns. Expertise in evolving and implementing outstanding strategies for campaigns in print, TV and digital media and stage events to deliver all predefined objectives. Skilled in creating and sustaining strong brand equity including reviving and re-launching of existing brands & products and new launches. Adept in building and sustaining trust based relations with all internal & external stakeholders. Proficient in building, leading, mentoring and motivating multinational professional teams promoting superior work ethic and eliciting outstanding performances. Proactive achievement driven manager with excellent interpersonal, communication, negotiation, presentation, strategizing, planning and execution skills.
Education
MDes Visual communication | University of Alberta, Canada | 2015-17 GPA: 3.9
MA Design & Digital Media | Coventry University UK | 1998-99 Grade: Merit
BA Communication Arts (Radio/TV/Film) | Lebanese American University, Lebanon | 1994-98 Grade Distinction GPA: 3.58
AA Advertising | Lebanese American University, Lebanon | 1994-98, Grade: Distinction GPA: 3.58
TRAINING
Workshop on Marketing Product Development in the Middle East, Philip Morris and Kraft, Dubai, 2006
Week-long intensive Advanced Training Program (ATP), FCB Worldwide Toronto Canada - won the award at a Creative program for developing a brief for Coors Light beer, June 2005
Evolution Brainstorming Techniques, Cairo Egypt, 2007
Team Leader Workshop, Dubai UAE, 2008
Team Work and Market Solving Brand, Dubai UAE, 2010
Awards
6000$ Scholarship for the my MDes research concerning discrimination and marginalization of youth living with HIV, from Makhzoumi Graduate Scholarship in Lebanese Studies, Feb 2017
1 Gold & 1 Bronze Awards at KAA Kuwait for SC Johnson print ad, June 2008
2 Gold Awards at IAA Egypt for SCJ & Movenpick print ads, Nov 2007
Gold, Silver & Bronze at IAA Egypt for SCJ, Diners & Jeep print ads, Sept 2006
Shortlisted at Lynx Dubai for Jeep ad 2006
SKILLS
InDesign | Illustrator | Photoshop | Flash | Premiere | Dreamweaver | Muse | Power Point | HTML & CSS
LANGUAGES
English / French / Arabic