HILLBERG AND BERK | Creative Consultant | Canada | 2017 -2018 Overviewing the flow of the marketing design process and production execution, from print to film. Work on season jewellery collection from advertising material to retail feel and look.
UNIVERSITY OF ALBERTA | Teaching and Research Assistant | Canada | 2015 - 2017 Academic instructor and teaching assistant in design studies. Instructor for DES 135 Design fundamentals. Teaching assistant for 200 and 300 level design and advertising courses between for Bonnie Sadler Takach Associate Professor, Gillian Harvey and Justin Pritchard. Lecturing in campaign development and application through print and digital platform, and highlighting the effect on consistent brand image communication between all platform. Guest lecturer for several design courses, DES 598 Design Management, DES 135 Design fundamentals and DES 537 Form of a book, instructors Kevin Zak, Justin Pritchard, Gillian Harvey and Sue Colberg. Research assistant with Lianne McTavish, Associate Chair of Graduate Studies in the Art and Design Department, in coordinating and designing for a collaborative art installation exhibition entitled Flux: responding to head and neck cancer.
FREELANCING PROJECTS | Egypt/Lebanon/UAE/Canada | 2013 to the present ADARA Cosmetic – created the corporate identity, designed the packaging, currently working on the marketing launch. GAHI Insurance Company – corporate identity design. HILL TOURS Company – redesigned and updated the brand corporate identity. WAYED NICE Gift – created corporate identity and managed social media campaigns.
HORIZON DRAFTFCB | Creative Director | Cairo, Egypt | 2004 - 2013 Lead brainstorming sessions to generate ideas and strategies for high-profile campaigns / clients. Supervised a team of 15 in the art department, assuring smooth work flow in meeting all deadlines and milestones. Lead photo shoots and TV commercials; directed when necessary. Built artistic and creative capabilities in the team through graphic design training. Achievements: Won four awards for print ads at the prestigious KAA Kuwait and IAA Egypt events. Successfully bid on multiple accounts, achieving revenue growth targets. Built and sustained trust-based relations with clients, leading to consistent renewal of contracts. Revived the images of local brands - Nity cakes and Rasco biscuits - of Kraft Foods through creative branding campaigns and TV commercials. Worked on a CITI Bank Visa TV commercial launch and successive credit department campaigns. Developed strategic campaigns to launch new Kraft brands - TUC crackers and Borio cakes. Created branding and promotional campaigns for SC Johnson products - Raid and Baygon pest control products, Glade air fresheners-including TV commercials and printed materials. Supported the launch of all new Jeep models with creative printed solutions and event planning. Led the campaign for creating a new image for Movenpick Hotel, reinforcing its international standing. Recreated the brand image of Trane air conditioning, meeting international standards.
CAIRO SUMMER SCHOOL | Creative Director | Cairo, Egypt | 2008 - 2019 Taught summer students (entrepreneurs, high school grads) graphic design courses: Fundamentals of Design, Introduction to Typography, Brand Design. Monitored and guided the development of students’ projects. Transformed the academic goals of the program into a memorable and creative experience for the students. Assisted in the research and development of course contents.
HORIZON DRAFTFCB | Senior Art Director | Riyadh, KSA | 2002 - 2004 Led brainstorming sessions for generating ideas. Developed layouts for print ads and made presentations to secure client buy-in. Supervised and reviewed all studio work, assuring high quality of all outcomes. Contributed to winning new business by developing and delivering pitches to potential clients and new campaigns to existing clients. Participated in photo shoots and TV commercials for diverse clients. Trained members of the studio on graphic design to inspire and develop their artistic talent. Achievements: Achieved annual revenue targets consistently. Won and sustained clients’ trust in the company’s work ethic, creative capabilities and quality of service delivery, leading to renewal of contracts. Developed creative corporate and promotional campaigns for furnishing fabrics and office furniture under Dimos and Zurf brands for Al Jadaie Co. Acquired the account of New Horizons Computer Learning Centre; created a new brand identity and supported the growth through marketing campaigns. Recreated the Al Hana Juice and Dairy brand in Saudi Arabia through corporate campaigns and design of new packaging and brand image. Contributed to winning the American Express account by setting the creative platform in the pitch presentation.
DYNAMICS ADVERTISING | Art Director | Jeddah, KSA | 2000 - 2002 Reported to the Creative Director and worked on creative briefs, ensuring on-time delivery. Supervised graphic designing and all studio artwork, assuring high quality of outcomes. Participated in photo shoots and TV commercials for diverse clients in the Kingdom of Saudi Arabia (KSA) and Beirut, Lebanon. Achievements: Managed the key account of Saudi Dairy and Foodstuff Co Ltd (Sadafco). Designed new product packages and creative promotional campaigns. Produced the first TV commercial of my career.
IGUANA MULTIMEDIA AGENCY | Digital Designer | Beirut, Lebanon | 1999 - 2000 Reported to the General and IT Managers; executed all digital design works based on client briefs, ensuring on-time delivery and meeting client expectations. Created innovative digital image representation for clients. Developed all digital greetings for various holidays for the company. Coordinated with the IT manager on various platforms. Designed an interactive multimedia CD presentation for the company.
LINPRINT AD AGENCY | Graphic Designer | Beirut, Lebanon| 1997 - 1998 Created below the line (BTL) ad material for Fransa Bank, Canderel and 3M. Participated in developing strategies and concepts for solving design problems